Brand Assets
Thanks for your interest in Winden.
These guidelines will help you make a correct use of our brand.
Primary Logo
Our primary logo combines our word mark, Winden.
Wherever possible, we aim to use our primary logo in full-color. For dark backgrounds, please make sure to use our Inverted Primary Logo.
Primary Logo
This is the main Winden logo. It should be used in this form whenever possible.
Inverted Primary Logo
This version features a white wordmark for greater legibility on dark or busy backgrounds.
Monotone Logo
When our primary or full-color logos aren’t an option, use the monotone logo that provides the most contrast.
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Monotone Black
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Monotone White
Clear Space
Please make sure that you leave an adequate amount of spacing around the Winden Logo as explained in detail below.
Logo
Keep a clear space of ‘X’ around our logo at all times to maintain its visual impact in every composition.
X = the x-height of the wordmark.
The Money Flow
Keep a clear space of ‘X’ all times, to maintain its visual impact in every composition.
X = the x-height of the money flow piece
Minimum Size
To maintain the visual integrity of our logo, don’t scale it below 96 pixels or 32 millimeters wide.
96px
Digital
96px (width)
32mm
32mm (width)
Our Colors
Flow Purple is Winden’s hero color.
We use Rich Black for accents.
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Flow Purple
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Rich Black
#060A23
Best Practices
Here are a few examples of what you should avoid at any cost when using our logo.
Don’t use the wordmark alone
Don't stretch or squeeze it
Don’t rotate it
Don’t use on busy backgrounds
Avoid low contrast with the background
Don’t use gradients
Don’t stack the logo
Don’t use shadows
Don’t create your own version
The Fine Prints
This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.
Please do
Provide plenty of space around the Winden logo and The Money Flows. Make them big, make them small, just give them the chance to breathe and not feel cluttered.
Please do not
Alter these files in any way.
Display these graphics in a way that implies a relationship, affiliation, or endorsement by Winden of your product, service, or business.
Use these graphics as part of your own product, business, or service’s name.
Combine these graphics with any other graphics without written consent from Winden.
Download
You can download SVG and PNG files. Please don’t alter the Winden logo.
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