PRESS KIT

Brand Assets

Thanks for your interest in Winden.
These guidelines will help you make a correct use of our brand.

Download All Brand Assets

Primary Logo

Our primary logo combines our word mark, Winden.

Wherever possible, we aim to use our primary logo in full-color. For dark backgrounds, please make sure to use our Inverted Primary Logo.

Winden Primary Logo

Primary Logo

This is the main Winden logo. It should be used in this form whenever possible.

Winden Inverted Primary Logo

Inverted Primary Logo

This version features a white wordmark for greater legibility on dark or busy backgrounds.

Monotone Logo

When our primary or full-color logos aren’t an option, use the monotone logo that provides the most contrast.

Winden Black Logo

Monotone Black

Winden White Logo

Monotone White

Clear Space

Please make sure that you leave an adequate amount of spacing around the Winden Logo as explained in detail below.

Logo

Keep a clear space of ‘X’ around our logo at all times to maintain its visual impact in every composition.
X = the x-height of the wordmark.

Winden Logo Clear Space

The Money Flow

Keep a clear space of ‘X’ all times, to maintain its visual impact in every composition.
X = the x-height of the money flow piece

Minimum Size

To maintain the visual integrity of our logo, don’t scale it below 96 pixels or 32 millimeters wide.

Winden Primary Logo

96px

Digital

96px (width)

Winden Primary Logo

32mm

Print

32mm (width)

Our Colors

Flow Purple is Winden’s hero color.

We use Rich Black for accents.

#6936F5

Flow Purple

#6936F5

#6936F5

Rich Black

#060A23

Best Practices

Here are a few examples of what you should avoid at any cost when using our logo.

Winden Logo Poor Use Example

Don’t use the wordmark alone

Winden Logo Poor Use Example

Don't stretch or squeeze it

Winden Logo Poor Use Example

Don’t rotate it

Winden Logo Poor Use Example

Don’t use on busy backgrounds

Winden Logo Poor Use Example

Don’t use against low-contrast

Winden Logo Poor Use Example

Don’t use gradients

Winden Logo Poor Use Example

Don’t stack the logo

Winden Logo Poor Use Example

Don’t use shadows

Winden Logo Poor Use Example

Don’t create your own version

The Fine Prints

This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.

Please do

Provide plenty of space around the Winden logo and The Money Flows. Make them big, make them small, just give them the chance to breathe and not feel cluttered.

Please do not

  • Alter these files in any way.

  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by Winden of your product, service, or business.

  • Use these graphics as part of your own product, business, or service’s name.

  • Combine these graphics with any other graphics without written consent from Winden.

Download

You can download SVG and PNG files. Please don’t alter the Winden logo.

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