Thanks for your interest in Winden.
These guidelines will help you make a correct use of our brand.
Our primary logo combines our word mark, Winden.
Wherever possible, we aim to use our primary logo in full-color. For dark backgrounds, please make sure to use our Inverted Primary Logo.
This is the main Winden logo. It should be used in this form whenever possible.
Inverted Primary Logo
This version features a white wordmark for greater legibility on dark or busy backgrounds.
When our primary or full-color logos aren’t an option, use the monotone logo that provides the most contrast.
Please make sure that you leave an adequate amount of spacing around the Winden Logo as explained in detail below.
Keep a clear space of ‘X’ around our logo at all times to maintain its visual impact in every composition.
X = the x-height of the wordmark.
The Money Flow
Keep a clear space of ‘X’ all times, to maintain its visual impact in every composition.
X = the x-height of the money flow piece
To maintain the visual integrity of our logo, don’t scale it below 96 pixels or 32 millimeters wide.
Flow Purple is Winden’s hero color.
We use Rich Black for accents.
Here are a few examples of what you should avoid at any cost when using our logo.
Don’t use the wordmark alone
Don't stretch or squeeze it
Don’t rotate it
Don’t use on busy backgrounds
Avoid low contrast with the background
Don’t use gradients
Don’t stack the logo
Don’t use shadows
Don’t create your own version
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